Jillian Thayer, Founder
Jillian is the ultimate media insider and client communicator who leverages nearly 15 years of relationships for hard-won press, assuring coverage is equal parts authentic and impactful. Armed with a relevancy roadmap and an infectious can-do spirit, she is the essence of a brand ambassador. Specializing in hospitality, wellness, real estate and tech-forward startups, Jillian comes from a big agency background and has launched and relaunched a roster of hospitality elite and kept well-established brands top of mind with media and consumers.
Jillian has put clients on the map in sought-after awards, accolades and nominations throughout the years, having built a network of KPI media and influencer contacts. She carves out media inroads for all of her clients with meaningful strategy, creativity and newsworthy activations. On the front lines, she’s the momentum builder with big-picture strategies on messaging and partnerships, exceeding client expectations. Behind the scenes, she is a trusted resource on PR methodology and crisis management. |
Throughout her career, Jillian's has overseen a multitude of clients ranging from luxury and family travel, to spa and wellness and the great outdoors. Given the wide variety of brands she's had the opportunity to work with, she's developed an array of media contacts in different niches and outlets. Previous clients include Vail Resorts - both the brand and hospitality portfolio, Waldorf Astoria Los Cabos Pedregal, Hotel del Coronado, Provenance Hotels, Great Wolf Lodge, Mountain Trek, Baja California Tourism, Four Seasons Resort Lanai, Harrah's Resort Southern California, Timbers Resorts, Under Canvas, Paresa Resort in Phuket, and Grand Geneva Resort & Spa.
Throughout her years spent in travel and hospitality, the natural-born adventurer has swam with whale sharks in Mexico, skied North America’s most coveted slopes, climbed the ruins of Angkor Wat, swam with horses in Jamaica and bobsledded at Utah’s Olympic Park. Though on most days, you'll find the SoCal native on the beaches of San Diego with her husband, two-year-old daughter and 10-year-old whoodle.
Throughout her years spent in travel and hospitality, the natural-born adventurer has swam with whale sharks in Mexico, skied North America’s most coveted slopes, climbed the ruins of Angkor Wat, swam with horses in Jamaica and bobsledded at Utah’s Olympic Park. Though on most days, you'll find the SoCal native on the beaches of San Diego with her husband, two-year-old daughter and 10-year-old whoodle.